---
title: Taste Of The World Food Festival Cashless RFID Case Study
description: Taste of the World welcomed more than 14,000 visitors for incredible food, drink, chef demonstrations and local live music in Riyadh.
---
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Festivals
## Taking the cashless experience to 14,000 foodies
# Taste of the World
"Our preference is for our events to be cashless because it provides a better customer experience on-site. With the cashless system, event attendees spend less time in queues and more time enjoying and spending in the event, while we also benefit from a clear record of transactions."
**Events Director
Taste Festivals**
**Executive Summary: **
Enjoyed in cities around the world, Taste festivals bring together world-class restuarants, chefs and premium culinary content to create the ultimate experience for foodies. Taste of the World, Riyadh is the latest event from Taste festivals, a six-day gastronomic celebration bringing together some of the world’s best restaurants and chefs, to sell taster-size portions of their signature dishes. Additionally, festivalgoers could see some of the Kingdom’s most exciting culinary talent cooking live, join in with food-tastings, take in private dining experiences, enjoy live music and more.
The Tappit system at Taste of the World, Riyadh recorded transactions across **14 **restaurants and **3** bars to create a streamlined customer experience.
**Challenges and Objectives:**
For Taste festivals, a premium customer experience is paramount. A cashless payment system is the organisers’ preference in order to minimise queues, facilitate spend in the event and provide a contemporary and premium experience. To maximise the customer experience, Taste and Tappit worked together to produce cashless communications collateral that would be used before the event online and on-site, ensuring visitors were well-informed.
**Results: **
- **Minimised queueing time: Thanks to the RFID system, queues were minimised because there was no need for cash handling or token exchanges at points of sale.**
- **Elimination of fraud and theft:** Cashless payment systems ensure that all funds are accounted for.
- **Centralised data collection: **The sales data facilitates stock control and helps organisers better plan the event for next time.
### The bottom line:
Using the Tappit system, Taste of the World:
- Minimised queueing time
- Eliminated fraud and theft
- Centralised their data collection
### Tappit features used:
-  Cashless payment system
-  Cashless RFID
-  Dedicated onsite event delivery support
-  Event success consultancy
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## Related customer stories
- ## [Festivals   Spanish family festival goes cashless Slap! Festival "Tappit was positive for both staff and the festival overall. We have only received good reviews and implementation for the festival was perfect. It is an essential tool that tracks the money and stock and provides complete information for organisers." Learn more](https://tappit.com/case-studies/slap-festival-2)
- ## [Festivals   Cashless brings confidence PICO - Cultural Festival “Cashless has always been our standard approach, but the Tappit team has provided us with the business confidence more than the other cashless companies we’ve spoken to. The solution, system, communication processes and operational procedures were all so simple from start to end, which really made all the difference when working with an event with limited lead time. We look forward to working with Tappit again for our future events.” Learn more](https://tappit.com/case-studies/pico-cultural-festival)
- ## [Clubs and Music Venues   Festival of Colours Meets Cashless Holi Beach Party and Holi Masti “Going cashless with Tappit really exceeded our initial expectations and goals. We received exceptional support from the preparations all the way until project completion and reaped all of the benefits: increased revenue, faster transactions and great behavioural and sales data for our future events. We look forward to working with Tappit again for our other events.” Learn more](https://tappit.com/case-studies/holi-beach-party-festival)
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