---
title: Roundbox Event Management Partners and Resellers Case Study
description: Tappit's strategic partnership with Roundbox has proved to be a mutually successful venture. Read our case study.
---
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## A strategic partnership for the long term
# Roundbox
"We love partnering with Tappit. Roundbox’s expertise in the Australian & New Zealand market, coupled with their technology and partnership support has meant a really successful and enjoyable working relationship. We are really excited about the coming years and would recommend a reseller agreement with Tappit. It has boosted our potential to generate revenue, enhanced our reputation in the industry and has increased our offer to clients. Plus the team is professional and great fun to work with!"
**Paul Land
Commercial Director, Roundbox Events Australia**
## **The Partner**
##### Roundbox is a leading event management agency across Australasia, SE Asia and Europe who became an official strategic partner and distributor of Tappit technology in Australia and New Zealand in 2018.
### **Background**
At a time when Australia is currently the 6th highest market for electronic payments in the world, and ATMs are expected to disappear from the country completely by 2023, the opportunity for [Roundbox](https://www.roundboxevents.com.au/) partnering with Tappit is huge.
The partnership is built on delivering success for event organisers and a fantastic fan experience. Both Tappit and Roundbox aim to improve the event experience for attendees and event organisers alike, offering unparalleled access to business intelligence and actionable insights through RFID technology – the partnership was rooted in the same values and high quality client service.
### **How it worked**
After the reseller agreement was finalised, Tappit began to introduce and train the Roundbox team to ensure they were fully equipped with sales tools, collateral and a full understanding of the Tappit platform and the product offer. Regular collaboration, training and support keeps Roundbox fully up to date with the latest news and platform updates from Tappit.
### **Results to date**
Roundbox has delivered Tappit’s technology successfully at a number of events across the territory – across sports, festivals and food events – notably: Broken Heel , [Deni Ute Muster](https://www.deniutemuster.com.au/), [New Zealand Rugby 7s](https://www.world.rugby/sevens-series) and Australian Hotel Beerfest.
### The bottom line:
1. 1. **Increased number of business wins: **by partnering with Tappit, Roundbox has access to Tappit’s solution in their chosen territory.
2. **Sales training and collateral:** Tailored training and content to support the platform accelerated and minimised the learning curve for Roundbox
3. **Account management and support: **regular updates ensured that Roundbox benefitted from latest tech advances
4. **Event support: **Tappit provided event support to ensure that the customer and fan experience were exceptional from start to finish
### Tappit features used:
-  Cashless payment system
-  Insight suite
-  Dedicated onsite event delivery support
-  Cashless RFID
-  Mobile pay
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## Related customer stories
- ## [Festivals   Taking the cashless experience to 14,000 foodies Taste of the World "Our preference is for our events to be cashless because it provides a better customer experience on-site. With the cashless system, event attendees spend less time in queues and more time enjoying and spending in the event, while we also benefit from a clear record of transactions." Learn more](https://tappit.com/case-studies/taste-of-the-world)
- ## [Sports   Australian Grand Prix goes cashless Formula 1® Australian Grand Prix “Tappit’s work with the Australian Grand Prix Corporation to bring the partnership to life in year 1 is to be commended. The Tappit team showed a great deal of patience and worked diligently behind the scenes to ensure all operational aspects were covered. We look forward to working with Tappit again.” Learn more](https://tappit.com/case-studies/australian-grand-prix)
- ## [Festival   Broken Heel embraces the cashless experience Broken Heel Festival The Broken Heel Festival is a bucket list journey you won't want to miss. Learn more](https://tappit.com/case-studies/broken-heel)
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