What
An annual sporting event owned by Emirates Group, attracting over 100,000 guests over three days. ELR is responsible for all food and beverage outlets throughout the venue. Sponsored wristbands are loaded with funds at specific booths or via roaming sales staff and funds redeemed against food and beverages throughout the venue.
Who
Emirates Leisure Retail (ELR) in conjunction with Emirates Airline Dubai Rugby 7s
Where
Dubai 7s Stadium, Dubai
When
2014 – VIP village solution
2016 – Full cashless solution
Three-year contract in place 2016-18
