“Within 8 weeks, Tappit delivered a seamless mobile pay solution for the Jags, and we are delighted with the success to date. The adoption rate continues to grow each game and we’ve seen increased transactions and total spend by Jags Pay users. Equally as important, the more we understand the spending behaviour of our fans, the more we can personalise their game day experience.”
Senior Vice President of Sales and Service and Chief Content Officer, Jacksonville Jaguars
Even before the pandemic, Jacksonville Jaguars were looking for a cashless solution for TIAA Bank Field as well as a tech solution that would enable them to understand fan behaviours and purchasing habits to create a full view of each and every visitor to their stadium.
With the impact of COVID, their drive to understand and deliver high value to their fans, engage and grow loyalty as well as create a safe and seamless fan experience cemented their decision to partner with Tappit – implementing a white-label mobile pay solution – ‘Jags Pay’.
Fans benefit from having a frictionless, safe and fast purchasing experience. The Jags benefit from understanding their visitors even better than before and unlocking valuable insights to drive revenue and operational efficiencies.
Integration & Timeline
With the partnership agreement completed 8 weeks ahead of launch – Tappit delivered 6 integrations, worked with 7 different partners (concessionaires, banks, pre-ordering) to ensure a smooth launch for fans, the team and tech partners. Jags Pay was launched successfully to fans and concessionaires in time for the first home game.
Tappit offered a full cashless implementation within only 8 weeks to go before launch:
- Increased revenue The increased spend of Jags Pay users of over 60% on average, means that the more the fans use it, the more revenue comes to the Jags.
- Improved fan experience Faster transactions meant shorter lines – reducing risk of viral transmission and ensuring fans did not miss the game. Concessions were able to serve fans faster – increasing sales at the same time.
- Real-time reporting Real time reporting enabled the ops team to understand peak sales times and products that were in demand. This has also enabled the team to focus on their most loyal customers and direct specific communications to them to drive further engagement.
- Saving time The reporting enables rapid delivery of reconciliations and reporting – creating a clear, accurate third party record of transactions and items – reducing fraud, theft and operational resources required.
Related customer stories
Chiefs Pay - a safe and seamless fan experience
Kansas City Chiefs
“We have been delighted with the ease at which Tappit integrated the mobile pay SDK into our existing app. Even better, Chiefs Pay has provided a great user experience for our fans, and is really simple for our staff to operate. The pandemic has brought new challenges for the fan experience at Arrowhead Stadium and the data and insights we have been able to access from Tappit are helping us understand, engage and grow our audience to ensure that 2021 will be an incredible year.”
Padres Pay - a frictionless payment experience for Padres fans
San Diego Padres
"We've been delighted with the speed and ease with which Tappit implemented Padres Pay. We now have a safer, contactless way for Padres fans to pay. Furthermore, the data and insights available on the Tappit platform allow us to get closer to our fans in a way that simply wasn't possible before. The increase in spend per caps of Padres Pay users has made us excited about the future potential of the solution."
A winning formula
Emirates Airline Dubai Rugby 7s
"It was a pleasure working with the Tappit team. From tender through to event delivery and post-event analysis, they were a great team to work with. The RFID system and wristbands worked extremely well and the back-end reporting and data provided was very informative and useful for planning our next event."