---
title: Jacksonville Jaguars 'Jags Pay' Case Study | Tappit
description: Learn how Jacksonville Jaguars worked with Tappit to launch their mobile wallet, grow adoption and boost revenue, customer data and insights.
---
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Sports
## Jags Pay - the frictionless white label mobile wallet
# Jacksonville Jaguars
“Within 8 weeks, Tappit delivered a seamless mobile pay solution for the Jags, and we are delighted with the success to date. The adoption rate continues to grow each game and we’ve seen increased transactions and total spend by Jags Pay users. Equally as important, the more we understand the spending behaviour of our fans, the more we can personalise their game day experience.”
**Chad Johnson
Senior Vice President of Sales and Service and Chief Content Officer, Jacksonville Jaguars**
## **Overview**
##### Even before the pandemic, Jacksonville Jaguars were looking for a cashless solution for TIAA Bank Field as well as a tech solution that would enable them to understand fan behaviours and purchasing habits to create a full view of each and every visitor to their stadium.
With the impact of COVID, their drive to understand and deliver high value to their fans, engage and grow loyalty as well as create a safe and seamless fan experience cemented their decision to partner with Tappit – implementing a white-label mobile pay solution – ‘Jags Pay’.
Fans benefit from having a frictionless, safe and fast purchasing experience. The Jags benefit from understanding their visitors even better than before and unlocking valuable insights to drive revenue and operational efficiencies.
### **Integration & Timeline**
With the partnership agreement completed 8 weeks ahead of launch – Tappit delivered 6 integrations, worked with 7 different partners (concessionaires, banks, pre-ordering) to ensure a smooth launch for fans, the team and tech partners. Jags Pay was launched successfully to fans and concessionaires in time for the first home game.
### **Tappit Solution**
Tappit offered a full cashless implementation within only 8 weeks to go before launch:
### **The Results**
1. **Increased revenue** The increased spend of Jags Pay users of over 60% on average, means that the more the fans use it, the more revenue comes to the Jags.
2. **Improved fan experience **Faster transactions meant shorter lines – reducing risk of viral transmission and ensuring fans did not miss the game. Concessions were able to serve fans faster – increasing sales at the same time.
3. **Real-time reporting **Real time reporting enabled the ops team to understand peak sales times and products that were in demand. This has also enabled the team to focus on their most loyal customers and direct specific communications to them to drive further engagement.
4. **Saving time **The reporting enables rapid delivery of reconciliations and reporting – creating a clear, accurate third party record of transactions and items – reducing fraud, theft and operational resources required.
### The bottom line:
- **60%+ average increase in spend per fan** by users of Jags Pay compared to Stadium Per Cap.
- **Increase in transaction volume** – fans using Jags Pay typically spend more frequently.
- **Ave 50% adoption growth** in Jags Pay game over game. Adoption growth is defined as the number of unique users of Jags Pay game over game.
### Tappit features used:
-  Cashless payment system
-  Mobile pay
-  Insight suite
-  Dedicated onsite event delivery support
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- ## [Sports   Chiefs Pay - a safe and seamless fan experience Kansas City Chiefs “We have been delighted with the ease at which Tappit integrated the mobile pay SDK into our existing app. Even better, Chiefs Pay has provided a great user experience for our fans, and is really simple for our staff to operate. The pandemic has brought new challenges for the fan experience at Arrowhead Stadium and the data and insights we have been able to access from Tappit are helping us understand, engage and grow our audience to ensure that 2021 will be an incredible year.” Learn more](https://tappit.com/case-studies/kansas-city-chiefs)
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