A winning formula
Emirates Airline Dubai Rugby 7s
"It was a pleasure working with the Tappit team. From tender through to event delivery and post-event analysis, they were a great team to work with. The RFID system and wristbands worked extremely well and the back-end reporting and data provided was very informative and useful for planning our next event."
Kevan Hodges
General Manager, Emirates Leisure Retail
What
An annual sporting event owned by Emirates Group, attracting over 100,000 guests over three days. ELR is responsible for all food and beverage outlets throughout the venue. Sponsored wristbands are loaded with funds at specific booths or via roaming sales staff and funds redeemed against food and beverages throughout the venue.
Who
Emirates Leisure Retail (ELR) in conjunction with Emirates Airline Dubai Rugby 7s
Where
Dubai 7s Stadium, Dubai
When
2014 – VIP village solution
2016 – Full cashless solution
Three-year contract in place 2016-18
The bottom line:
One of the most raucous stops on the HSBC World Rugby Sevens Series, Dubai brought their fan experience to an even higher level by integrating the Tappit cashless payment system.
Tappit features used:
- Cashless payment system
- Cashless RFID
- Event success consultancy
- Dedicated onsite event delivery support
- White label customer service