---
title: Emirates Dubai Rugby 7s Cashless RFID Case Study | Tappit
description: Tappit worked with Emirates Leisure Retail to take all food and drink outlets at the Dubai Rugby 7s cashless.
---
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Sports
## A winning formula
# Emirates Airline Dubai Rugby 7s
"It was a pleasure working with the Tappit team. From tender through to event delivery and post-event analysis, they were a great team to work with. The RFID system and wristbands worked extremely well and the back-end reporting and data provided was very informative and useful for planning our next event."
**Kevan Hodges
General Manager, Emirates Leisure Retail**
### What
An annual sporting event owned by Emirates Group, attracting over 100,000 guests over three days. ELR is responsible for all food and beverage outlets throughout the venue. Sponsored wristbands are loaded with funds at specific booths or via roaming sales staff and funds redeemed against food and beverages throughout the venue.
### Who
Emirates Leisure Retail (ELR) in conjunction with Emirates Airline Dubai Rugby 7s
### Where
Dubai 7s Stadium, Dubai
### When
2014 – VIP village solution
2016 – Full cashless solution
Three-year contract in place 2016-18
### The bottom line:
One of the most raucous stops on the HSBC World Rugby Sevens Series, Dubai brought their fan experience to an even higher level by integrating the Tappit cashless payment system.
### Tappit features used:
-  Cashless payment system
-  Cashless RFID
-  Event success consultancy
-  Dedicated onsite event delivery support
-  White label customer service
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- ## [Corporate events   Taking cashless over the line with HSBC Cathay Pacific & HSBC Hong Kong Sevens An annual sporting event attracting over 125,000 guests over three days. HSBC sponsored wristbands were preloaded with funds and given out to the first 500 HSBC Premier card customers each day to be redeemed against food and beverages throughout HSBC Rugby Village. Learn more](https://tappit.com/case-studies/cathay-pacific-hsbc-hong-kong-sevens)
- ## [Festivals   Cashless brings confidence Pico - Cultural Festival “Cashless has always been our standard approach, but the Tappit team has provided us with the business confidence more than the other cashless companies we’ve spoken to. The solution, system, communication processes and operational procedures were all so simple from start to end, which really made all the difference when working with an event with limited lead time. We look forward to working with Tappit again for our future events.” Learn more](https://tappit.com/case-studies/pico-cultural-festival)
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