Rich customer data and insights

How well do you know your audience?

Data directly in your hands

Providing the business insights and consumer analytics that traditional contactless solutions don't.

Tappit's solutions always provide transparent transaction data. By overseeing your fans’ spending journey and keeping hold of the relevant data, you can benefit from valuable business insights that aren’t provided by Visa, Mastercard, Apple and Google Pay.

Improve your event in real-time

Tappit's business insights allow you to instantly learn how your fans are spending their money.

Assess your event’s performance on the go. Analyse the volume of transactions taking place and make it seamless for fans to engage with your event. With these insights, you can correlate transaction behaviour with activities on the ground, then adapt to improve the experience.

Enhanced spend analysis

Granular sales data to inform your stock and vendor management decisions.

Unlike POS reports, we connect the spend to your actual customers. See how much fans are spending, and what they are spending it on. With Tappit business insights, you’ll never have to guess what your fans like or don't like. You'll have the instant insights to manage your stock and maximise your profits. You'll truly ascertain the value of your vendors and concession stands and compare their performance at other events.

Market to cross over audiences

Market to crossover audiences.

Every events organisation is needing to diversify. So whether you're moving from sport to concerts, or live entertainment to drive-ins, make sure no fan is missed with your marketing. Cross-sell across your portfolio with the audience data you gain.

Real-time reporting dashboard

For the first time, you can connect your data to gain a view of each and every fan — not just the ticket buyer. Understand how to build loyalty, engage fans and grow your bottom line.

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