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Sports Report

Sports Report

Get your copy of the Tappit Sports Report to access insights like…

  • 73% of football fans hate long queues at matches
  • 69% of rugby fans prefer other payment methods over cash
  • 83% of young cricket fans favour cashless payments
  • 76% of motorsports fans want better marketing


“Slow queueing times are an issue that the majority of football clubs face, especially during the halftime rush. This is why Birmingham City Football Club partnered with Tappit to create Blues Fastpay. With dedicated fast-payment queues and kiosks where staff don’t need to handle money, we’re eliminating what Tappit’s research shows to be a massive issue for many fans.”

Ian Dutton
Chief Commercial Officer,
Birmingham City Football Club

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Get your copy of the Tappit Sports Report and learn what fans really think.

Reasons to go cashless with Tappit


Customer experience

Shorter queues.

Less to carry, less to lose.

Never miss the action.

Use your wristband for entry, food and drink.



22% increase in takings.

Transactions 80% faster.

Reduce theft and fraud.

Increase sponsorship revenue.

No cash management.



Which fans spent what, when and where.

Who sold what, when and where.

What works, what doesn’t.

Recognise your most valuable fans.

Improve customer flow.

Targeted marketing based on previous customer behaviour.

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