Since the launch of our in-app mobile pay solution with Kansas City Chiefs last season, we’ve seen increasing demand for a white-label digital wallet that works in your browser – so there’s no need to download an app to use it.
Fans can scan a QR code at your venue to access their wallet and it works in exactly the same way as the integrated app wallet. That means you still get access to Tappit’s 360 degree fan and event data, while fans get a safe, fast and easy way to pay at your events.
Our new digital web wallet is game changing for those event organisers who don’t have a dedicated app or whose app doesn’t have a high level of adoption. The white label solution means you can still access a branded payment solution, without expecting fans to download an app to their device.
So how does it work?
It’s really simple. When fans arrive at your event, they can scan one of the QR codes around the site to register for the web wallet, choose a 4-digit pin and add their card details.
To pay, they simply scan a QR code at the checkout, enter their pin and tap to pay. It all happens in their browser, so all they need is an internet connection.
App fatigue is real
A recent survey by McKinsey found that the response to COVID-19 has sped up the adoption of digital technologies by several years—and that many of these changes could be here for the long haul.
With restaurant and bar ordering, grocery delivery and track & trace apps becoming more and more common, our phones are becoming cluttered with tools making it possible to live in the post-covid world.
But this reliance on apps has led many people to feel “app fatigue” – they simply don’t want to download another app to their phone.
Our digital web wallet is the perfect solution for fans who don’t have the space on their phone, or simply don’t want to download another app. They get all the functionality available in our integrated in-app wallet without the commitment. And you still get access to their data.
So whether you haven’t got round to building an app or are choosing not to, you can still get a seamless cashless solution.
A powerful data ecosystem for your event
With Tappit’s appless solution you’ll get unprecedented access to every fan, whether they’re a first-time visitor or a dedicated supporter. Our data makes it easy to recognise your most valuable customers, pinpoint their favourite products and track their average spend. You can leverage the data by offering targeted incentives and discounts on the things they like to buy, so you can get them to part with more cash.
The web wallet collects data from every event that can be accessed in real-time, so you can see exactly what’s happening on the ground and make fast, real-time adjustments to improve the fan experience on site.
All this data can be benchmarked against previous events, so you can start to build a really clear picture of the spending habits and behaviours of all your fans throughout the season.