The Tappit Team are thrilled to announce the launch of Tappit’s next generation business intelligence dashboard, Tappit Insights. We know that organisations can often feel overwhelmed by taking the first steps to fully understand their data. The volume of data can be intimidating and it could require significant resource to interpret or simply not be very accessible.
We’re on a mission to empower businesses to take control of their data and get a complete view of every consumer. Something that has previously only been accessible to online retailers.
Having worked across 20 countries and with some of the biggest names in the sports and music industries – we understand what ‘good’ looks like for events and fan experience. Our aim is to improve data maturity across the sports and events sector by being the best in class for data and analytics in the cashless space. And we have good reason.
According to Mckinsey Global Institute, data-driven organisations are 23 times more likely to acquire customers, six times more likely to retain customers and 19 times more likely to be profitable.
And yet, research conducted by Bas Schnater and Geoff Wilson in The Data Maturity Model, suggest that sports organisations aren’t adopting data driven strategies. The study showed that 37% of sports organisations have a one-year data strategy, only 10% had communicated their data objectives across their entire organisation, with 25% communicating it only to senior staff. Not to mention only 32% of organisations never review their data objectives.
Tappit Insights will help you understand your data, and improve data maturity across your organisation.
What is Tappit Insights?
Tappit Insights is a business intelligence dashboard that gives you access to easy to use, actionable data and insights.
Get an unprecedented, 360 view of every fan, whether they’re a first-time visitor or a dedicated supporter. Our data makes it easy to recognise your most valuable customers, pinpoint their favourite products and track their spend. You can leverage the data to offer targeted incentives and discounts on the things they like to buy.
Data from every event can be accessed in real-time, so you can see exactly what’s happening on the ground and make fast, real-time adjustments to improve the fan experience.
Easy to digest, actionable Insights
We present our data in a way that’s easy for anyone to understand. No need for a data team, we’ve done the hard work for you.
We provide executive summaries of the key statistics for your event and venue, with the option to delve deeper – right down to the individual fan.
With Tappit Insights, you’ll be able to:
- Encourage loyalty with rewards to increase sales – on site or at retailers.
- Use data to make real-time improvements to fan experience and make future events more successful.
- Leverage data and insights to sell to new potential sponsors.
- Convert guests who aren’t existing consumers to sponsor’s products.
- Demonstrate impact of sponsorship – show change in behaviours across the season.
If you’d like to find out more about how you can improve fan experience and drive revenue with Tappit Insights, then why not get in touch?