As summer draws to a close, event organisers are in the thick of planning for the forthcoming winter festivals.
Whether you’re hosting a small Christmas market or a massive Winter Wonderland, RFID can help you improve your customer experience and gain valuable insights to reduce costs, drive profit and engage with your customers.
So what’s RFID? RFID stands for “Radio Frequency Identification.” It sounds technical but in fact, this tech is really easy to implement and to use and provides event organisers and attendees with a host of benefits. Guests load funds onto a wristband (typically, it’s a wristband but could be anything that will hold the microchip) and then tap the wristband to pay for drinks, food, to gain access and more.
Since we started, the demand for cashless technology has increased exponential, as less people are using cash and more people are wanting ways to maintain social distancing and reduced contact. In addition to these benefits of using cashless technology, here are some of the ways our clients have used our cashless RFID at their events. We hope it sparks some ideas for you and your forthcoming winter event or festival.
1. Cashless payments
Queues for Glühwein and the skating rink are about to move faster than Santa’s reindeer on Red Bull. With just the tap of a wristband, your guests will be able to purchase their refreshments, gifts or attraction tickets, eliminating the need for WiFi connectivity or cash handling.
How it helps
If you’re looking to maximise revenue (of course you are) then you’ll be pleased to know our clients see on average a 22% increase in revenue when they go cashless.
2. VIP areas
Want a special place for your VIPs to get out of the cold? How about a staging area for your employees? Make zone management simple and secure with RFID wristbands.
How it helps
Automatic access control makes zone management a breeze. It’s a hassle-free environment for fans and staff alike.
3. Cloakroom management
We all know the pain of misplacing our coat check ticket or being stuck in a massive queue to collect your belongings on your way out. It’s enough to put people off handing their coats at all. RFID means no lost cloakroom tickets. Guests Simply tap to display their coat check number.
How it helps
Easy for your guests and your cloakroom attendants will love you for it.
4. Package deals
Make your winter event even more special with package offerings. Include show admission, attraction tickets, food and beverage vouchers and spending money all on one wristband. You can even sell a limited number of “fast track” tickets for families who don’t want to wait in the queues.
How it helps
Generate more revenue through exclusive deals and delight your guests at the same time.
5. ID verification
With RFID wristbands, you can integrate age information and food allergy restrictions so that they’re clearly displayed when a customer taps at the transaction point.
How it helps
Whenever alcohol is being served, liability is a concern. Make sure you’re covered.
6. Social media integration
Reach prospective customers through social media engagement. At various attractions or tap points throughout your venue, your customers can tap to share their experience at your event with their network. This gives your guests the opportunity to have an immersive experience.
How it helps
Your customers can be your greatest advocates and ambassadors for your future events. This is marketing at its most powerful.
7. Photo opportunities
It wouldn’t be the festive season without Santa’s grotto pictures. At any of the photo opportunities at your event, customers can tap their wristband to have their picture emailed directly.
How it helps
Streamlines the process and means your customers don’t need to carry a photo around with them for the rest of the festival.
8. Sponsorship activation
RFID wristbands give you another highly-visible sponsorship opportunity for your partners. Not only will a sponsor be able to add their logo to the wristband to increase your revenue, but customers can also tap to interact with any sponsors activating onsite.
How it helps
Ensure it’s a done deal. With RFID in play, you can offer potential sponsors the opportunity to understand how attendees have engaged with their brand through the real-time data and insights you get from implementing this tech.
9. Gamification
Immerse your guests by gamify-ing your venue. Maybe your guests can collect points to be added to Santa’s “Nice” list and earn a prize. Perhaps you can create a “12 Days of Christmas”-themed scavenger hunt.
How it helps
The opportunities are endless, but one thing is for sure – gamification makes events memorable.
10. Child safety
Especially for large family events, child safety is a key concern. With RFID wristbands, you can load contact information onto the wristbands so staff members can easily reunite children with their guardians. When we provided 3,500 RFID wristbands for a child-friendly festival back in 2019, almost 75% of attendees uploaded their emergency contact information onto their wristbands.
How it helps
The take up of adding emergency contact details just shows how much guests value this type of safety enhancement for busy events where children will be attending.
11. Create your own event currency
Creating a personal event currency means customers think less about the money they’re spending and buy more into your brand. In 2019, we worked with a UK festival to create their own event currency, giving their guests a more immersive and memorable experience.
How it helps
Hopefully that’s sparked some interest in using RFID at your next event or maybe it’s just created even more questions? If that’s the case, then simply get in touch with us and one of our event experts will get in touch to discuss what you have in mind.
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