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Tappit cements place as a leading cashless partner with new multi-national sports partnerships

Tappit has secured two new sporting partnerships in the Middle East and New Zealand, confirming its place as a leading cashless payment provider for hospitality and sporting events.

The company has today announced a new partnership with Yas Marina Circuit in Abu Dhabi, whereby the Circuit will use Tappit’s technology to create and introduce its own event currency, YAS PAY. The new currency will be first used to make the Abu Dhabi Grand Prix, which runs between 28 November and 1 December, a cashless event.

Fans will use the currency to purchase food and beverages, while Tappit’s technology provides the Circuit with customer insights and data through YAS PAY, that will help it to enhance its fan experience at future sporting events. Royal Catering Services will be responsible for catering and beverage operations and transactions at the event.

Based on Yas Island, Abu Dhabi, Yas Marina Circuit is considered one of the most technologically-advanced Formula 1® circuits in the world and a home for motorsports in the Middle East. It encourages the growth of sporting culture in the UAE and prides itself on being the centre for motorsports excellence in the Middle East.

In New Zealand, Tappit has partnered with Village Cashless to provide cashless technology at its events. Village Cashless will first use it at the HSBC New Zealand Sevens on 25 and 26 January 2020 in Hamilton. 

Jason Thomas CEO, Tappit said: “These exciting deals prove that there is a huge global appetite for cashless technologies and the business benefits of working with Tappit are felt by both organisers and fans alike. By improving the fan experience through safer, faster transactions and equipping organisers with customer insights and data unavailable through other payment methods, we make it possible for organisers to really understand their audience, improve the experience and make their events even more successful.”

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