Tappit announces Strategic Partnership with Roundbox

Tappit, the global payment ecosystem for events, stadia and venues, announces the start of a partnership that sees Roundbox become the official strategic partner and distributor of Tappit technology in Australia and New Zealand.


Roundbox delivers access control, cashless payments, crew management, social media activations, loyalty programs and customer insight solutions for events including food and wine festivals, motor racing, music festivals, sporting events, conferences and more. Tappit and Roundbox both aim to improve the event experience for attendees and event organisers alike, offering unparalleled access to business intelligence and actionable insights through RFID technology.


The partnership comes at a time when the Australian market is expressing an increasing hunger for cashless methods of payment. Australia is currently the 6th highest market for electronic payments in the world1, and ATMs are expected to disappear from the country completely by 20232. In 2016, only 37% of consumer payments were made using cash, a sharp decline from 69% less than a decade earlier3.


Building on this movement, the partnership also capitalises on Tappit’s growing presence in the Australian market with clients including Formula 1® Rolex Australian Grand Prix and will provide the expertise and connections to help accelerate the growth of cashless technology and RFID in the live events space.


Debra Clarke Managing Director of Roundbox says, “We are excited by the vast potential that the Tappit system stands to bring to clients. RFID technology powered by Tappit will give event organisers a deeper understanding of their fans’ behaviour on-site, allowing them to deliver the best possible experience.”


Tappit Global CEO Jason Thomas said of the partnership, “It’s clear that there is an ever-increasing demand for cashless solutions in Australia. Partnering with Roundbox – who have a fantastic reputation and client roster, enables us to scale at pace and deliver a brilliant experience for fans at all events, venues and stadia.”

1  The Sunday Morning Herald
3 The New Daily

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