Stadiums need to put a cap on the scrum at the bar to win over fans
Two thirds of rugby fans claim queuing is the worst part of the game
The 2019 Rugby World Cup has kicked off and fans from across the globe will be gathering to support their team and create a winning atmosphere. Yet, excess queue times are ruining the game, with two-thirds of fans (62%) claiming that queuing is the worst part of the match.
The research, commissioned by Tappit, the global payment ecosystem for events, stadia and venues, sought to understand what fans want to have the best fan experience at every game. Speaking to 1,000 fans across rugby, football, cricket and motorsports, rugby fans are the second most disgruntled by queue time with 72% of football fans hating queue times.
However, rugby lovers are the most open to alternative methods of payment, with 69% preferring to use a cashless payment option at games. Unsurprisingly, younger fans are more comfortable using cashless to buy food and drink during a game, as the preference for cashless goes up to 85% for 16-24-year-olds.
For stadiums looking to tackle this dissatisfaction, moving towards a cashless method will be beneficial for the 39% of rugby fans who believe convenience is the most important thing when making a purchase, and nearly half of fans (49%) who worry about theft. Half (51%) of rugby fans also consider a budget, or spending limit when attending a game. A cashless solution would also enable fans to budget and track their spending instantaneously.
Jason Thomas, CEO Tappit said, “Fans wait eagerly for four years for a Rugby World Cup and it’s important that stadiums are prepared to provide attendees with the most exciting and enjoyable fan experience possible. It’s great to see that rugby fans are the most open to technological innovation, embracing cashless solutions to help speed up their buying journey so they can spend more time enjoying the game.”
Download the sports report here.