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Tori HarrisJul 26, 2023 5:27:02 PM3 min read

American Dream and Tappit Partner to Offer Unprecedented Customer Experience

10 Year Strategic Alliance Forged Between Tappit And American Dream Owner, Triple Five Group 

NEW JERSEY - 25th July, 2023 - Tappit, the global payment and data ecosystem for retail, sports, events, stadiums, and venues, today announced a 10 year partnership with American Dream, the leading entertainment and retail center in East Rutherford, New Jersey owned by Triple Five Group.  Leading the way in entertainment and retail customer experience, Triple Five Group are working with Tappit to design and deliver a data driven customer experience strategy, initially across the 3 million square feet site at American Dream, which houses global entertainment brands such as Nickelodeon Universe Theme Park (the biggest indoor theme park in the Western Hemisphere), Dreamworks Water Park (the largest indoor water park in North America), The Rink, Lego Discovery Center, Sea Life Center and over 450 retailers. 


Tappit’s white label technology will allow American Dream visitors to make purchases using their cell phones, wristbands or a simple QR code, paying for their food, drinks, merchandise and attractions quickly and efficiently - without the need for a physical wallet or cards. The data and insights around customer behavior, that can only be delivered through Tappit’s real-time data suite, will give American Dream unprecedented insight across the whole of their estate.  American Dream will also be working with Tappit’s activation partner On Point, who will utilize the data to offer customers a vast array of incredible offers and incentives to reward American Dream’s loyal customers.


“We’re delighted to be partnering with American Dream. The vision and infrastructure in place are truly world-class.  By adding Tappit’s seamless payment and loyalty solution and the powerful, actionable data and insights it generates, American Dream will have unlimited capacity to make the customer experience unbeatable. Whether it’s the theme park, water park, bars, restaurants, retail or the indoor ski and snow resort our partnership will help create a 365 district where everyone has a personalized and optimized visitor experience,” said Jason Thomas, Global Chief Executive Officer, Tappit. 


“American Dream is the most immersive entertainment and retail location in the world, and we aim to only work with businesses who truly understand a best in class customer experience,” said Joe Calascibetta, Chief Operating Officer, Triple Five Group. “When it came to choosing a partner to power our entertainment and retail portfolio, Tappit was the logical choice. Tappit was the only company able to support American Dream’s ambitious digital strategy. We want a best in class customer experience across our whole estate that integrates seamlessly with our vast tech infrastructure. Through Tappit’s hybrid cashless technology and the invaluable insights it provides, we’ll be able to do just that and deliver a truly game-changing customer experience.” 


For more information on Tappit, visit

About Tappit

Tappit is the leading global payment and data ecosystem for events, attractions, stadiums and venues, providing a unique end-to-end solution including cashless payment, white-label payment apps, mobile pay, RFID and event analytics. Tappit’s solutions enhance live event experiences, providing technology and data to the organisers, which in turn improves customer experience and increases profitability. Tappit brings event organisers and venues closer to their customers, giving them control over their payment solutions whilst providing actionable insights to make events even better. To find out more, visit

About American Dream

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Tiffany & Co., Gucci, Dolce&Gabbana, Ferrari, Gentle Monster, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys“R”Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, and the world’s first and only “candy department store,” IT’SUGAR.

For more information on American Dream, visit or find us on Instagram @americandream and TikTok @americandream_official.