The Jacksonville Jaguars and Tappit Announce Jags Pay, a white-label mobile payment integrated into Jaguars’ fan app
Tappit, the global payment and data ecosystem for sports, events, stadiums and venues, today announced a multi-year partnership with the Jacksonville Jaguars. The partnership, which marks Tappit’s second with an NFL team, will help safely bring Jaguars fans back into TIAA Bank Field for the 2020 football season with the implementation of safe and seamless contactless mobile payment technology throughout the stadium.
Tappit will provide the technology for Jags Pay, a white-label mobile payments system for Jaguars fans through the teams’ official app, which will allow fans to make purchases using only their cell phone. Fans can link any bank or credit card to the app to enjoy a frictionless payment experience, helping fans purchase food, drinks and merchandise quickly and efficiently. It also makes it easier than ever for teams to connect with fans, as those using the app receive personalised offers. Season ticket holders who use the app will also receive special discounts on select food and beverage items.
“Health and safety are at the forefront of all our fan experience upgrades in 2020, which is why TIAA Bank Field will become a cashless venue for Jaguars games,” said Chad Johnson, Jaguars senior vice president of sales and service and chief content officer. “With the creation of Jags Pay powered by Tappit, we’re able to minimise person-to-person contact and speed up transactions ensuring fans can return to their seat as quickly as possible. The Tappit technology also gives the Jaguars unique insight into each fan’s preferences, including their favourite food or drink. In the future, we can customise their experience at TIAA Bank Field with exclusive offers tailored just for their game day style.”
As the Jaguars prepare to open TIAA Bank Field under new health guidelines, the solutions provided by Tappit minimise the amount of contact between fans and staff, allowing for a much cleaner experience that limits the possibility of passing bacteria between one another. The cashless solution also reduces the risk of fraud and theft, as all payment information is kept securely within the Jaguars’ app and fans do not have the added worry of carrying additional cards or cash which can be easily stolen.
“At Tappit, we’re here to keep fans and staff safe, and we know that coming back into large venues will be a serious choice all fans will make in the current climate,” said Tappit’s CEO, Jason Thomas. “It’s up to teams to alleviate any fears and let fans know that not only are they wanted back in the stadiums, but they will be welcomed back safely. A huge part of keeping them safe is cleaner, cashless payments through solutions like Tappit. But not only is Tappit providing that clean and seamless payment experience, we are also equipping teams like the Jaguars with invaluable customer insights and data other payment methods can’t provide. This makes it possible for teams to really understand their fans, give them the exact promotions or deals they want, and ultimately improve their stadium experience.”
Tappit will begin integrating its technology into the Jaguars mobile app immediately, while updates to point-of-sale locations throughout TIAA Bank Field will be completed in the coming weeks.
For more information on the Jacksonville Jaguars, visit jaguars.com.
About Jacksonville Jaguars
The Jacksonville Jaguars are a professional football team, one of 32 member clubs of the National Football League (NFL), aligned in the South Division of the American Football Conference (AFC). Founded on Nov. 30, 1993, the team began play as an expansion team in 1995 and will compete in its 26th season in 2020. The team is owned by Shahid Khan, who purchased the franchise in January 2012. The club plays its home games at TIAA Bank Field, located near the St. Johns River in downtown Jacksonville, Fla. Since their inaugural season in 1995, the Jaguars have won three division titles and made seven playoff appearances, playing in 14 postseason games.