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Abu Dhabi HSBC Golf Championship

Abu Dhabi HSBC Golf Championship

The Abu Dhabi HSBC Championship, presented by EGA, is a European Tour golf tournament and one of the highlights of the golfing calendar. Attended by 70,000 people over four days, our HSBC sponsored activation enhanced the customer experience.

CSM in conjunction with Abu Dhabi HSBC Golf Championship
Abu Dhabi Golf Club, Abu Dhabi

The Tappit system is flexible enough to be deployed across multiple event types.

For the Abu Dhabi HSBC Golf Championship it was used for a strong brand activation with HSBC to make their exclusive fan zones 100% cashless.

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