Did you make any New Year’s resolutions this year? If you did, be on high alert – research suggests that 19 January marks the day most people will abandon their resolutions and slide back into old habits.
But, despite the odds, we’ve got three resolutions we think event organisers can (and should) keep this year. While some of this may seem a bit obvious, living and breathing by these three goals can make your 2020 events the most successful ones yet.
1. Get the details down early
Yeah, we know it sounds basic, but the earlier you start laying out the small details of your event, the better. From vendor training and site mapping through to ticketing systems and signage, little details have the power to make or break your event, so start fitting them into your big picture now. If you need inspiration, check out some top tips in this blog we wrote a while back – it’s about food and beverage festivals, but the concepts can be applied across the board.
2. Use your resources
You know we’re big fans of data, so if you collected data from previous years’ events, now’s the time to review it. Look at your stats and figures through a fresh lens by reading our list of 14 cool ways you can use data to improve your event.
If you didn’t collect data from your previous events or you’re hosting an event for the first time, don’t worry. Use the experience of your peers to help guide you. For example, you might want to check out industry leaders from other sectors – like sports venues looking to music festivals for inspiration. If that’s not your style, check out our list of festival innovators, or take a look back on some of the mistakes other festival organisers made (cough cough, Download and Fyre, cough cough).
3. Put your customer first
When planning a big event, it can be easy to get swept up in the nitty-gritty and get in the habit of relying on your bottom line to guide your decisions. That’s why it’s so important to remind yourself of customer experience when making any decision.
Customer experience goes well beyond your lineup and festival theme. If you’re having a hard time hypothesising what your fans really care about when attending a festival, why not review our festival report? We surveyed festivalgoers to discover the things they love (and hate) most about attending festivals.
Still need more help making sure your 2020 event is top-notch? Contact us to see how we can help.